If you asked me five years ago what a platform was, I would have replied a raised horizontal area used for a stage or bed. Today the word platform is used to describe a layered approach to help you get the word out in a noisy world. Whether you use Facebook, Twitter, Pinterest, Linkedin, Instagram, Google +, a blog, website, or any others I have failed to mention, the purpose is the same– to communicate with people. But which one should you choose? Any of them? All of them? Just one or two?
I honestly don’t know.
In my research I have found that opinions vary so widely and change so quickly, that what is expected now may be passe next month. I tend to follow the maxim “Less is More.” If the ultimate goal in platform building is to communicate with others, how can I possibly find time to use them all? When would I find time to write? Or spend time with my family? I am already a bit of a procrastinator, if I spend hours working on my social media, I’ll never get anything done.
So I turn it over to you, dear readers. How have you built your platform? I’d really love to know.
Writing on the Sidewalk