Yesterday was WORLD BOOK NIGHT – a celebration designed to spread a love of reading and books. Started in the United Kingdom, this was the first one for the United States.
Special paperback versions of several books (for all ages) were printed for the purpose of being distributed – for free. The idea was to target non or light readers.
Friend and fellow author, Andrea Zimmerman, and I decided to approach potential recipients at a local movie theater while distributing Sherman Alexie’s The Absolutely True Diary of a Part-time Indian. If anyone is thinking about taking part next year, I recommend buddying up!
A few thoughts:
- Some people resist a “sale,” even when it’s not a sale. (Free! The books are free!)
- If they were willing to listen to our quick spiel, people were positive and appreciative.
- Pairs of teen/young adult girls were most resistant to the idea – or perhaps, being approached in the first place.
My favorite quote of the night was one earnest young man saying to Andrea, “I’ll read it if you recommend it.” Personal sales matter! Let’s keep bookstores around…
Sarah Wones Tomp
WRITING ON THE SIDEWALK