This past weekend I attended my fifth book signing, an education event held with three other authors at a Borders in Orange County. The store was extremely supportive, the event was great fun and I came away with a few more tips and tricks:
Tip #1- Bring along a poster or sign
Since this was an education event/book signing I brought along my pear tree that I use to tell the story. The colorful tree drew many teachers over to ask about the book and most of those who asked bought books! Other items you can bring are posters, blown up covers of the book, and just a simple poster stating book signing today, it grabs the attention the rest is up to you.
Tip #2- Bring something to give away for free
People are magnetized to freebies, whether it is candy, cookies, bookmarks or pencils bringing the people to your table gives you an opportunity to share about your book, which can lead to sales. I gave away activity sheets that coordinated with my book, the teachers loved the ideas and were thankful for the additional projects that coordinated with the book.
Tip #3- Always bring your extra books
I learned this tip from book signing #3. Book stores order books based on history of sales for their store, but sometimes they don’t quite order enough. If you have extra copies you will make a few more additional sales and your customers don’t walk away disappointed. I am happy to say that we sold all of the bi-lingual copies of my book (unheard of for that particular store) and I was able to sell the other copies I brought along as well.
Tip #4- Make sure you come prepared
Don’t forget to bring; pens, post-it notes, business cards and water. One of my fellow authors kept everything in a box shaped like a book, it looked great on the table and kept everything close at hand. I will be looking for a book like that very soon.
Tip #5- Be sure to invite family and friends
Even though this was an educator event and not a book reading, I still invited several friends and relatives to come and visit. This was a great chance for them to meet some other authors and like I mentioned in an earlier blog post it’s a great place for a family gathering. The comfy couches in the cafe proved to be a great place to gather drink coffee and catch up while I sold books and met new friends. They also bought copies of my book for gifts and I didn’t have to arrange a special trip to sign the books for them.
Tip #6 -Enjoy yourself and have fun.
This was a fantastic event; the store did drawings for free book bags filled with goodies, the cafe offered free samples of coffee drinks, and I had a chance to meet some wonderful people. The event itself was four hours long but the fun atmosphere helped to make the time go very quickly.
Special thanks to Kelli at the Borders in Yorba Linda and my fellow authors Meagan Barnes, Dina Lombardi, and Catherine L. Osornio for a great afternoon.
Writing on the Sidewalk