As an author I have a little list inside my head of milestones I would like to achieve. To a non-author some of these milestones would seem silly such as receiving a personal rejection letter from a publishing house or a request for a revision from an editor, but to an author it means that they are looking at your work and giving you feedback.
Now that my first book is published, I have a new list of milestones I would like to achieve inside my head. This list includes such things as:
- Book signings
- Positive reviews
- A Face Out at a large book store
I’ve done two book signings and I have one, possibly two book signings next month. I now have two nice reviews on Amazon.com and one on BarnesandNoble.com. This week I achieved the third item on my list, my book was a Face Out at the Borders near our home. A Face Out is when the store faces your book forward rather than lining them up on the shelf, they use this method to feature books that are highly requested or that they think have merit. Here is a picture of my Face Out:
Some of the larger publishing houses have special arrangements for their books to be featured in the Face Out and corporate offices will determine which books they want to feature to help encourage sales. In my research I also discovered that in-store inventory people can also determine which books they would like for the Face Out and will feature books that would not normally be faced forward on the shelves. I also have it on good authority that sometimes friends will turn books facing forward to help increase books sales but the store will catch that pretty quickly and put them back in place.
Since my publishing house is not one of the mega-super houses but a comfortably smaller one and since I have gone back several times in the last week and a half ( to try and arrange that book signing and not to look at my book…honest) and my book is still facing out, I can rule out my friends, I can only assume that the in-store inventory people decided they wanted to feature a book about a boy, a farm and a pear tree. For that I say thanks, it’s a thrill to see it and you really made my week.
Writing on the Sidewalk